When it comes to affordable fashion, few brands are as globally recognized as H&M. Founded in 1947 by Erling Persson in Västerås, Sweden, H&M has grown from a single store to a global fashion giant with over 5,000 stores in 74 countries. The company, originally named Hennes, started as a women's clothing store before expanding into men's and children's apparel, eventually rebranding to Hennes & Mauritz (H&M) in 1968.
H&M's success can be attributed to its ability to offer trendy, high-quality clothing at affordable prices. The brand has mastered the art of fast fashion, quickly adapting to the latest trends and delivering them to consumers at a fraction of the cost of luxury brands. This approach has allowed H&M to appeal to a wide audience, from young fashion enthusiasts to families looking for stylish yet practical clothing.
One of the key aspects of H&M's brand identity is its commitment to sustainability. In recent years, the company has taken significant steps to reduce its environmental impact. H&M aims to use 100% recycled or sustainably sourced materials by 2030 and achieve climate neutrality by 2040. Initiatives like their garment collection program and Conscious Collection highlight their dedication to eco-friendly practices.